In-house marketing support
In today’s fast-paced business environment, many service-based businesses face a common challenge when it comes to marketing: the need for expert support without the commitment of expanding the team.
Looking for in-house marketing support without adding headcount?
While marketing is essential for growth, adding full-time employees to the payroll isn’t always practical or cost-effective, especially when the marketing workload fluctuates. Businesses often find themselves in a bind – stretched too thin, unable to dedicate the right level of expertise and focus to their marketing strategies. This results in missed opportunities, inconsistent branding, and a lack of presence in the market.
I can add capacity and capability to your existing marketing team
As a marketing communications specialist, I can provide in-house marketing support for service based businesses on a contract basis, bringing valuable expertise and insight to your marketing efforts without the need for a long-term commitment or agency overhead. Unlike agencies, which can be expensive and may juggle numerous clients, I am solely focused on delivering tailored solutions for your business. I am agile, able to adapt quickly to changing priorities or campaigns, and can integrate seamlessly with your team to execute your marketing plans. With over 25 years marketing experience, I can handle the strategic and executional tasks, helping your business maintain a consistent presence, generate leads, and build brand awareness.
I provide in-house marketing support to a range of Sunshine Coast businesses. Here are some kind words from my clients
"Bindi’s sound advice and positive can-do attitude has been key to the success of our projects. She has built strong relationships with our broader team and the many suppliers and constractors she manages on our behalf."
Kylie - General Manager Corporate Communications
Sunshine Coast Airport
"Bindi has been creating our company newsletters since the start of 2020. She is always creating interesting and catchy content for our clients to read. We like her style of design. She is very approachable and communicates well with our staff of both Lawyers and Accountants."
Belinda - Greenhalgh Pickard Solicitors and Accountants
"Bindi does all the maintenance for our business website and any page updates we need to do. I always enjoy how easy it is to work with her - very quick responses to my emails and gives accurate timelines for turnaround of work. She is great to work with.”
Amy - HOST Safety and Training
"Bindi brings a wealth of experience from around the world and we are fortunate to be able to access her expertise right here on the Sunny Coast.
Our business is thriving and she immerses herself into knowing us as her client and our specific needs!"
Tonya - Beachside Construction
"Bindi has a unique ability to deliver marketing, communications, branding and design services that effectively drive results for a business, most importantly in the shoes of a customer. This is evidenced each time I have engaged Bindi for a project, and most importantly the results achieved, Bindi has been a large part of the reason why. I would highly recommend engaging Bindi for your marketing and communications needs."
Jake - Sunshine Coast Airport
"As a business owner, you just want things to work and come together. I sincerely appreciate everything that Bindi does, she is timely and she delivers.
Sarah - Leaders Lounge
Some of the marketing services I offer to service-based businesses:
Marketing Communications
Effective Marketing Communications delivers a unified and consistent message to your target audience. I work with you to develop the messaging and then how these messages can be conveyed to key customer segments through the most appropriate channels.
- Creating stakeholder communications and engagement plans
- Delivering updates to stakeholders through a variety of channels
- Designing engaging marketing communications specifically tailored to your customers.
Website Design
With my extensive marketing experience, I create professional websites that are optimised for search, reflect your unique brand and speak directly to your customers’ needs.
I also assist service-based businesses with updates to their existing websites and have worked with a number of CMS platforms and page builders.
Community Engagement and Surveys
Community engagement and surveys are powerful tools for service-based businesses to better understand their customers’ needs and perceptions. By directly involving your community, you gain valuable insights into how your brand is viewed, which is essential since a brand is defined by how customers perceive it, not just how it’s marketed. Surveys offer specific feedback on customer satisfaction, pain points, and expectations, helping you identify areas for improvement and opportunities to better serve them. Engaging with your audience through these channels fosters trust, builds stronger relationships, and allows you to tailor your services to meet their evolving needs effectively.
How I add value to your service-based business
It all starts with understanding your needs – asking questions, listening and asking more questions.
Listening and understanding are the first crucial steps in developing a successful marketing plan for any business. By truly listening, I can grasp the nuances of your business, its values, and goals. Asking the right questions uncovers hidden details about your operations, the true value you offer to customers, and areas where support is needed. This deeper understanding allows me to develop tailored marketing strategies that resonate with your target audience and address specific challenges. A thoughtful, collaborative approach ensures your marketing plan is aligned with your vision, strengthens your brand, and drives meaningful results.