Marketing for trades businesses is crucial because it helps you to consistently attract new clients, build brand awareness, and generate leads, ensuring sustainable growth in an increasingly competitive market.
If you’re a tradie, a tradie wife or work in the trades and construction industry, chances are you’re busy managing the day-to-day demands of the job… finding staff, managing staff, completing projects on time, invoicing, quoting, paying bills… the list goes on!
Add to your plate the need to generate new leads, keep your website up to date or find new ways to target prospective clients in an increasingly competitive market.
I have extensive experience working with trades and construction businesses from all over Australia. I can take care of your website and provide marketing support to ensure your business grows sustainably.
With my extensive marketing experience, I create tradie websites that are optimised for search, reflect your unique brand and speak directly to your customers’ needs.
The first place I start with any website project, is SEO Keyword Research through ahrefs to determine the best keywords and phrases to target, and identify which keywords your competitors rank for.
Developing your Value Proposition early on means your copywriting will be laser focused to your customer, your customers’ needs and highlight your main point of difference.
My website packages include all of your copywriting as standard. A website with great copy will deliver a greater conversion rate from website visitor to paying customer.
Great website aesthetics is about a number of things – the design needs to be on-brand (using the right fonts, colours and graphic elements throughout) and also be easy for visitors to navigate.
Standard wordpress website design includes SEO keyword research, all copywriting, 4 x stock images, SEO metadata completed for images and pages, contact form configured to your email address. All additional plugins and functionality will require a custom quote. Exclusions: Costs associated with hosting fees, domain name registration, SSL Certificates, additional plugins and additional stock images, however I can assist you with the setup of these.
It all starts with understanding your needs – asking questions, listening and asking more questions.
The first step in any successful marketing strategy is understanding the essence of your business – what makes it unique, and how it can best serve your target customers. Together, we’ll define your value proposition, identifying the unique benefits that set your products or services apart from the competition. This process is crucial because it lays the foundation for all your marketing efforts, ensuring that your messaging resonates with the people who matter most – your customers.
Applies to trades businesses who are just starting up, or about to start up and do not currently have a logo or website.
Please note, due to high demand, packages are limited so enquire today to secure your startup marketing package.
* The following inclusions / exclusions apply:
Logo: 3 x concept designs, you choose one to which you can make 2 rounds of revisions. Additional revisions and concepts charged at $120.00/hour.
4-page website: 4-page wordpress website includes SEO Keyword research, all copywriting, 4 x stock images, SEO metadata completed for images and pages, contact form configured to your email address. All additional plugins and functionality will require a custom quote, or will be charged at an additional $120.00/hour. Exclusions: Costs associated with hosting fees, domain name registration, SSL Certificates, additional plugins and additional stock images.
Business Cards: 1 x design (front and back) provided to which you can make 2 rounds of revisions.
Canva Templates: You can select from the following: LinkedIn Banner, Facebook Banner, Facebook / Instagram / LinkedIn Templates / IG Story Template
