Invest in women – IWD 2024
As we celebrate International Women’s Day today, we recognise the significant role that women and girls play in shaping our communities and driving positive change.
Investing in women’s empowerment isn’t just about supporting individual business owners; it’s about creating a ripple effect that benefits our entire community. When women and girls are given the resources, support, and opportunities they need to succeed, everyone stands to gain. One of the most powerful ways female business owners contribute to a more inclusive society is by challenging traditional gender roles and stereotypes. By breaking through barriers and succeeding in male-dominated industries, they inspire other women and girls to pursue their entrepreneurial ambitions without limitations.
“Women account for around one third of Australia’s small business owners, and that number is growing. The number of female small businesses owners increased by 24 per cent between 2006 and 2021, more than three times the growth for their male counterparts.” (SOURCE)
By investing in, supporting and celebrating girls and female leaders and business owners, we’re not just promoting gender equality; we’re also fostering economic growth and innovation. Studies have shown that increasing women’s participation in the economy can lead to higher productivity, increased profitability, and greater overall prosperity for society as a whole.
As consumers, we also have the power to support female-owned businesses and contribute to building a more inclusive society. By intentionally seeking out and engaging female-led companies, we can help level the playing field and create more opportunities for women to thrive in the business world.
On this International Women’s Day, let’s celebrate the achievements of women and girls around the world and commit to supporting their continued success. By investing in women’s empowerment, we’re not just investing in individual businesses; we’re investing in a brighter, more inclusive future for all. Together, we can build a society where everyone has the opportunity to succeed, regardless of gender.
