Invest in women - IWD 2024 As we celebrate International Women's Day today, we recognise the significant role that women and girls play in shaping our communities and driving positive…
In today's fast-paced digital world, businesses face a daunting challenge: cutting through the noise of countless messages bombarding consumers on numerous platforms. With social media, email, traditional advertising, and more…
Stop! don’t waste time tracking meaningless KPI’s. Here’s the top marketing KPI’s worth tracking For many business owners, marketing is one of those things they’re reluctant to spend money on. Sure,…
How to write a Value Proposition that captivates your audience and compels them want to do business with you Think about this scenario for a moment, it’s the weekend,…
Why it pays to invest in content marketing Content marketing is the process of designing and distributing content, with the intent of attracting and retaining your customers. In turn, this…
Why understanding your customers is good for business. Customers bring business, that’s a no brainer. I could probably end this post right here. But how do you really get to…
No, we're not talking multi-channel (meaning many) we're talking omnichannel (meaning ALL). Omnichannel refers to a sales approach that provides the customer with an integrated shopping experience. It’s about…
One question I hear time and time again from entrepreneurs and small business is “is marketing for me?” Marketing is for everyone, whether you’re in business or not, and in…
Developing a successful marketing strategy takes time, and the difference between a good strategy and a well thought-out objectives-led strategy can make all the difference to your business. Think of…
